This pandemic has impacted the movie industry the most. Theatres across the world have closed down or are closing down. Social distancing has delivered a deadly blow to traditional theatres. Streaming videos and OTT platforms have taken center stage. Unfortunately, the same technology that enables distribution is also used by pirates to illegally distribute content.
With over 13+ years of leadership in the antipiracy domain, AiPlex sees this as another great opportunity. The data analytics and business intelligence team at AiPlex strongly believes that in addition to protecting content and plugging revenue losses, they have an excellent marketing role to play.
They feel data on “demand for content”; both licensed and unlicensed could help content owners in formulating marketing plans to help generate more revenues. Also, this data can be used in making informed business decisions such as distribution strategies.
Case in point, they have beta tested this strategy with a few of their clients and are convinced that this is a great value addition to their services. In fact, the data team is bullish to the extent of claiming that this could be their new USP.
Some data points: For one of the recent movies that Aiplex was providing antipiracy solutions, there were these hotspots with very high demand for pirated content. It turned out that there was no official distribution channel. This specific market now accounts for near about 6% of overall revenues for this production house. In another case, data insights shared revealed though there were official distribution channels, there was no promotional activity at all.
Based on these insights and validations, production houses and content owners view antipiracy solution providers as both content protection and content promotion partner.