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Facebook Takes Meta Approach to Reputation Management

Facebook Takes Meta Approach to Reputation Management

We have some news — Facebook has changed its name. No, not the app; we’re talking about ”Facebook” the parent company that also owns Instagram and WhatsApp. Facebook has shocked the whole world by announcing ‘metaverse’ — a never-seen-before VR universe that we’ve...
5 Influencer Marketing Trends Brands Should Consider

5 Influencer Marketing Trends Brands Should Consider

Long gone are the days when traditional marketing was the mainstay of marketing and advertising. Digital marketing is taking the lion’s share of marketing spends, and the pandemic has added a new dimension to how brands reach out to their target audience. In this...
Tapping Into Influencer Engaged Audiences for Your Brand

Tapping Into Influencer Engaged Audiences for Your Brand

While it’s crucial to work with key influencers of your industry, choosing the right one who is not only engaging but also relevant to your brand is tricky. It’s generally perceived that those influencers with more followers are desired by brands; however, that’s not...

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