We have some news — Facebook has changed its name. No, not the app; we’re talking about ”Facebook” the parent company that also owns Instagram and WhatsApp. Facebook has shocked the whole world by announcing ‘metaverse’ — a never-seen-before VR universe that we’ve...
Long gone are the days when traditional marketing was the mainstay of marketing and advertising. Digital marketing is taking the lion’s share of marketing spends, and the pandemic has added a new dimension to how brands reach out to their target audience. In this...
While it’s crucial to work with key influencers of your industry, choosing the right one who is not only engaging but also relevant to your brand is tricky. It’s generally perceived that those influencers with more followers are desired by brands; however, that’s not...
Content could simply mean anything – a photo, video, text, combination of empty words. Yes, content is the king; but stories breathe life into your content because the narrative tries to connect with people through empathy. Brand storytelling has been alive for...
The past couple of years have seen a shift in how people search for information online. More and more people are increasingly using voice search features from their smartphones, tablets, or through the help of a voice assistants like Google or Amazon Echo to find what...
