by AX Admin | Digital
Rebranding is the process of changing or updating the corporate image of a firm. Simply put, it involves creating a new look and feel for an existing product or a company by changing its logo, vision, mission, slogan, target audience, values, name of the firm, etc....
by AX Admin | Digital
Colours can evoke emotions, stimulate perceptions and reactions, and also influence consumer buying behavior. 85% of consumers believe colour is the biggest motivator when choosing a particular product. It’s no surprise that the world’s most popular brands have their...
by AX Admin | Digital
Content could simply mean anything – a photo, video, text, combination of empty words. Yes, content is the king; but stories breathe life into your content because the narrative tries to connect with people through empathy. Brand storytelling has been alive for...
by AX Admin | Digital
The past couple of years have seen a shift in how people search for information online. More and more people are increasingly using voice search features from their smartphones, tablets, or through the help of a voice assistants like Google or Amazon Echo to find what...
by AX Admin | Digital
If you have not reviewed your website strategy for the last few years, you may have missed some of these opportunities: ● Customer acquisition and retention ● Growing revenue ● The art of communicating your brand ● Gathering data and intelligence Platforms and...
