{"id":10592,"date":"2021-05-20T17:55:10","date_gmt":"2021-05-20T12:25:10","guid":{"rendered":"https:\/\/blog.aiplexdigital.com\/?p=10592"},"modified":"2022-05-09T14:51:52","modified_gmt":"2022-05-09T09:21:52","slug":"seo-periodic-table-simplified","status":"publish","type":"post","link":"https:\/\/blog.aiplexdigital.com\/blog\/seo-periodic-table-simplified\/","title":{"rendered":"SEO Periodic Table: The Essential Elements of A Winning SEO Strategy"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>The SEO periodic table is a table of SEO factors that help understand the essential elements of a winning SEO strategy. It provides a framework, which outlines the dos and don\u2019ts of SEO. There are 39 elements of SEO and they are placed into four groups.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>One-page SEO- Content, Architecture, and HTML.<\/li><li>Off-page SEO- Trust, Links, and User.<\/li><li>Toxins<\/li><li>Emerging verticals.<\/li><\/ul>\n\n\n\n<p>Now let us understand each element of the SEO periodic table.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>On-page SEO: Content<\/u><\/strong><\/h2>\n\n\n\n<p>As you may have heard, content is king! And it always will be. The success of a website depends on the quality of the content. Your website must offer content that meets the users\u2019 needs. The element to focus on while creating content are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Quality: <\/strong>The content published on your website should be informative and useful. It should encourage the visitor to stay on your page.<\/li><li><strong>Research: <\/strong>Conduct thorough research to identify the phrases that are essential to creating content. Also, research the language your audience is using to reach your website.<\/li><li><strong>Keywords:<\/strong> Conduct thorough keyword research and integrate it into your content in a reader\u2011friendly manner.<\/li><li><strong>Freshness: <\/strong>Search engines prefer and prioritize the freshness of content. To remain relevant to search engines, check if you have content that is redundant or outdated; see if it can be repurposed; if not get rid of them.<\/li><li><strong>Answer: <\/strong>Search engines are constantly improving their algorithm to provide accurate answers to the audience. If your website\/content answers users\u2019 questions correctly your page will be displayed as a featured snippet on SERP.<\/li><li><strong>Depth:<\/strong> Does your content contain sufficient substance? Rather than just scratching the surface of your topic, do lots of research. Remember that your content must add value to your audience.<\/li><li><strong>Multimedia: <\/strong>Want to make your content unique? Add pictures, videos, and audio.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>On-page SEO: Architecture<\/u><\/strong><\/h2>\n\n\n\n<p>Your website\u2019s architecture tells the search engine about the internal state of your site. The elements to focus on while formulating your website\u2019s architecture are:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"8\"><li><strong>Crawl: <\/strong>Interlinking the right web pages help search engine bots to crawl through your site and rank the web pages.<\/li><li><strong>Mobile:<\/strong> Optimize your website to be mobile-friendly. This encourages visitors who access the website from mobile phones and tablets to stay on your site.<\/li><li><strong>Duplication:<\/strong> Use canonical URLs and redirects to avoid duplication.<\/li><li><strong>Speed:<\/strong> Google considers speed as a ranking factor. Websites that load faster have an SEO advantage.<\/li><li><strong>HTTPS:<\/strong> Does your site provide a secure connection? A site that uses encryption makes users feel safe enough to input personal information, if necessary.<\/li><li><strong>URL: <\/strong>Including keywords in the URL is a type of strategy to rank the content. This allows the users and the search engine to understand what your page is about.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>On-page SEO: HTML<\/u><\/strong><\/h2>\n\n\n\n<p>Hypertext markup language or (HTML) is an important factor in SEO ranking. The following are the HTML elements to focus on:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"14\"><li><strong>Title: <\/strong>The title should provide clear information about the webpage and it should contain relevant keywords. It is a signal to the search engine and attracts the user to click on it.<\/li><li><strong>Descriptions:<\/strong> Use Meta tags to describe what your pages are about.<\/li><li><strong>Structure:<\/strong> Use schema markup language to transform your site\u2019s data into enhanced listings. Use schema tags to help search engines know what the page\/content is about.<\/li><li><strong>Heading: <\/strong>Include keywords in the heading. H1 tag will always have keywords, but using keywords in sub-headings like H2 tag can help in SEO ranking.<\/li><li><strong>AMP: <\/strong>AMP is a web framework that speeds up the delivery of content. Speed is an important element of SEO.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/blog.aiplexdigital.com\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-2.png\" alt=\"SEO Periodic Table Simplified\" class=\"wp-image-10615\" srcset=\"https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-2.png 1024w, https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-2-300x163.png 300w, https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-2-768x417.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Off-page SEO: Trust<\/u><\/strong><\/h2>\n\n\n\n<p>Maintaining your website\u2019s trust can help you rank higher on the results page. The elements to be focused on while building your website\u2019s trust are:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"19\"><li><strong>Authority: <\/strong>A website with good authority ranks higher. You can make use of Covet links, shares, and other signals to build authority.<\/li><li><strong>Engagement: <\/strong>Your content must be in a way that visitors wish to spend more time browsing through your site rather than bounce.<\/li><li><strong>Reputation: <\/strong>You can improve your website\u2019s reputation by constantly publishing relevant content and interacting with your audience.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Off-page SEO: Links<\/u><\/strong><\/h2>\n\n\n\n<p>Include outbound and inbound links on your website. The link elements to focus are:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"22\"><li><strong>Value: <\/strong>In order to increase the value of your website, add relevant, high-quality, and reputable links to your websites.<\/li><li><strong>Anchors:<\/strong> Include a link that has similar keywords to your website to improve your ranking.<\/li><li><strong>Backlinks:<\/strong> Use links to direct users from other websites to your website. The more high-quality the links, the better.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Off-page SEO: User<\/u><\/strong><\/h2>\n\n\n\n<p>User experience is the ultimate factor to improve your website&#8217;s SEO ranking. Given below are the user elements.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"25\"><li><strong>Country: <\/strong>If you are operating in different countries, you need to create different content targeting specific geographies.<\/li><li><strong>Location:<\/strong> Create content focusing on your local audience because local searches are increasing on Google.<\/li><li><strong>User experience:<\/strong> Think about your audience, find out what their problems are, and create content to provide a clear solution to their problem. Do everything you can to enhance the user experience.<\/li><li><strong>History: <\/strong>Analyze the history of your site. See who is visiting your site and from where; act accordingly.<\/li><li><strong>Intent:<\/strong> Consider why someone is conducting a specific search and create your content based on this. The more relevant your content, the more often your website gets ranked and displayed on the search page.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/blog.aiplexdigital.com\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-4-1.png\" alt=\"EO Periodic Table Simplified\" class=\"wp-image-10618\" srcset=\"https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-4-1.png 1024w, https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-4-1-300x163.png 300w, https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-4-1-768x417.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Toxins<\/u><\/strong><\/h2>\n\n\n\n<p>Thus far we learned the dos of SEO, here are the don\u2019ts<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"30\"><li><strong>Cloaking: <\/strong>Do not display pages other than your own to the search engine.<\/li><li><strong>Scheme: <\/strong>Do not use black hat tricks to improve your SEO ranking.<\/li><li><strong>Stuffing: <\/strong>Do not stuff a lot of keywords into your content.<\/li><li><strong>Hiding: <\/strong>Do not hide keywords from your audience.<\/li><li><strong>Piracy: <\/strong>Do not put pirated or illegal content on your website.<\/li><li><strong>Intrusive: <\/strong>Do not bombard your website with ads and pop-ups.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/blog.aiplexdigital.com\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-5-1.png\" alt=\"EO Periodic Table Simplified\" class=\"wp-image-10619\" srcset=\"https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-5-1.png 1024w, https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-5-1-300x163.png 300w, https:\/\/blog.aiplexdigital.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Periodic-Table-Simplified-5-1-768x417.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Emerging Verticals<\/u><\/strong><\/h2>\n\n\n\n<p>The following are the emerging elements of SEO. Ignore them at your own peril.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"36\"><li><strong>Voice: <\/strong>As the number of mobile phone users is increasing massively, make sure your content is optimized to be recognized by voice-activated searches.<\/li><li><strong>Local: <\/strong>Integrate listings, reviews, maps, and NAPs to increase your SEO ranking in local searches.<\/li><li><strong>Image: <\/strong>Use images.<\/li><li><strong>Video: <\/strong>Internet users also find interactive videos highly engaging.<\/li><\/ol>\n\n\n\n<p>Make use of all these elements to improve your SEO rankings. Have something to share? Let us know in the comments section below.&nbsp; We could design, develop and implement all the above for your website, <a href=\"https:\/\/aiplexdigital.com\/#contact\">just drop us a line<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO periodic table provides a framework, which outlines the dos and don\u2019ts of SEO. There are 39 elements of SEO and they are placed into four groups.<\/p>\n","protected":false},"author":10,"featured_media":11868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[151],"class_list":["post-10592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-seo-periodic-table"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=10592"}],"version-history":[{"count":17,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10592\/revisions"}],"predecessor-version":[{"id":11937,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10592\/revisions\/11937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/media\/11868"}],"wp:attachment":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=10592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=10592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=10592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}