Google uses many SEO ranking factors, but focusing on these six rankings in 2021 and beyond will increase your traffic and ranking in the search engine results.<\/p>\n\n\n\n
Content <\/strong><\/h4>\n\n\n\nWhen ranking a website, content is an essential SEO factor to consider. Google no longer analyzes your page in line with how many times you use keywords. Today, it focuses primarily on-page content, EAT, YMYL, and beneficial purposes.<\/p>\n\n\n\n
Solid Keyword Strategy <\/strong><\/h4>\n\n\n\nThe key to ensuring Google knows what your content is about is performing thorough keyword research and integrating keywords throughout your content. Ensure that keywords are present in crucial places like URLs, Title tags, Image Alt Texts, H1 tags, Description tags, etc.<\/p>\n\n\n\n
To do so, follow these steps:<\/p>\n\n\n\n
- Incorporate a keyword into the title tag<\/li>
- Meta descriptions should contain the target keyword<\/li>
- Place keywords on H1 tags<\/li>
- In your first 100 words, include your keyword<\/li>
- Make sure the keyword density is correct<\/li><\/ul>\n\n\n\n
![\"Mobile](\"https:\/\/blog.aiplexdigital.com\/wp-content\/uploads\/2021\/09\/Mobile-Friendliness-Responsive-Design-1024x683.jpg\")
<\/figure>\n\n\n\nStructure of the website<\/strong><\/h4>\n\n\n\nHaving a professionally designed and well-structured website plays a vital role in SEO. A website should have a page that explains why it exists and defines the purpose for which it exists.<\/p>\n\n\n\n
You should organize the products, services, and offerings into different sections, with sub\u2011sections beneath them. Google can easily crawl and index the pages because the website is neat and organized.<\/p>\n\n\n\n
High-Quality backlinks<\/strong><\/h4>\n\n\n\nAn effective way to improve your content’s appeal to Google is to get high-quality backlinks from authoritative domains.<\/p>\n\n\n\n
It’s sort of like earning a vote of confidence from another website\u2014the more backlinks your site gets, and the more Google regards your content to be an authority on that keyword.<\/p>\n\n\n\n
Mobile Friendliness<\/strong><\/h4>\n\n\n\nSmartphones are now the primary means of finding relevant information and account for nearly half of all searches. Optimize your website for mobile. Use responsive designs.<\/p>\n\n\n\n
Optimized Images<\/strong><\/h4>\n\n\n\nUsing optimized images on your website is essential for telling search engines that your pages are relevant to the content on those pages.<\/p>\n\n\n\n
You should name your images accurately when you upload them to your site – do not just write ‘image 1’, ‘image 2’, etc. Include captions and descriptions for images when inserting them into your site.<\/p>\n\n\n\n
Final thoughts<\/strong><\/p>\n\n\n\nSEO is not a one-time thing. Continually review your content strategy as SEO ranking factors are constantly evolving. However, these key factors will help your site rank higher in search results.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
SEO is not a one-time thing.\u00a0Despite SEO’s short stint of existence, it can seem as if the debate around SEO is as old as the term itself.<\/p>\n","protected":false},"author":10,"featured_media":11979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[165,166,146,82],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-mobile-friendliness","tag-optimized-images","tag-seo","tag-seo-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=10749"}],"version-history":[{"count":9,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10749\/revisions"}],"predecessor-version":[{"id":11951,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10749\/revisions\/11951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/media\/11979"}],"wp:attachment":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=10749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=10749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=10749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The key to ensuring Google knows what your content is about is performing thorough keyword research and integrating keywords throughout your content. Ensure that keywords are present in crucial places like URLs, Title tags, Image Alt Texts, H1 tags, Description tags, etc.<\/p>\n\n\n\n
To do so, follow these steps:<\/p>\n\n\n\n
- Incorporate a keyword into the title tag<\/li>
- Meta descriptions should contain the target keyword<\/li>
- Place keywords on H1 tags<\/li>
- In your first 100 words, include your keyword<\/li>
- Make sure the keyword density is correct<\/li><\/ul>\n\n\n\n<\/figure>\n\n\n\n
Structure of the website<\/strong><\/h4>\n\n\n\n
Having a professionally designed and well-structured website plays a vital role in SEO. A website should have a page that explains why it exists and defines the purpose for which it exists.<\/p>\n\n\n\n
You should organize the products, services, and offerings into different sections, with sub\u2011sections beneath them. Google can easily crawl and index the pages because the website is neat and organized.<\/p>\n\n\n\n
High-Quality backlinks<\/strong><\/h4>\n\n\n\n
An effective way to improve your content’s appeal to Google is to get high-quality backlinks from authoritative domains.<\/p>\n\n\n\n
It’s sort of like earning a vote of confidence from another website\u2014the more backlinks your site gets, and the more Google regards your content to be an authority on that keyword.<\/p>\n\n\n\n
Mobile Friendliness<\/strong><\/h4>\n\n\n\n
Smartphones are now the primary means of finding relevant information and account for nearly half of all searches. Optimize your website for mobile. Use responsive designs.<\/p>\n\n\n\n
Optimized Images<\/strong><\/h4>\n\n\n\n
Using optimized images on your website is essential for telling search engines that your pages are relevant to the content on those pages.<\/p>\n\n\n\n
You should name your images accurately when you upload them to your site – do not just write ‘image 1’, ‘image 2’, etc. Include captions and descriptions for images when inserting them into your site.<\/p>\n\n\n\n
Final thoughts<\/strong><\/p>\n\n\n\n
SEO is not a one-time thing. Continually review your content strategy as SEO ranking factors are constantly evolving. However, these key factors will help your site rank higher in search results.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
SEO is not a one-time thing.\u00a0Despite SEO’s short stint of existence, it can seem as if the debate around SEO is as old as the term itself.<\/p>\n","protected":false},"author":10,"featured_media":11979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[165,166,146,82],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-mobile-friendliness","tag-optimized-images","tag-seo","tag-seo-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=10749"}],"version-history":[{"count":9,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10749\/revisions"}],"predecessor-version":[{"id":11951,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/posts\/10749\/revisions\/11951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/media\/11979"}],"wp:attachment":[{"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=10749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=10749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.aiplexdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=10749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}