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What is Google FLoC and Why is DuckDuckGo Against It?

What is Google FLoC and Why is DuckDuckGo Against It?

Google is developing a new technology called the FLoC (Federated Learning of Cohorts) to phase out third-party cookies in Chrome and other browsers. FLoC is based on machine learning and it is capable of studying user patterns anonymously, and then group the users...

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