Colours can evoke emotions, stimulate perceptions and reactions, and also influence consumer buying behavior. 85% of consumers believe colour is the biggest motivator when choosing a particular product. It’s no surprise that the world’s most popular brands have their own unique colors that they are strongly associated with.
Coca-Cola is red. Cadbury is purple. Apple is white. McDonalds is yellow& red.
Let’s see What Different Colors Say about Marketing Strategy
Blue is every brand’s bae. It talks about trust, loyalty, authority and most importantly about professionalism that converts a name into a brand. It’s the most popular colour picked up by the social media sites like Facebook or Twitter and by luxury brands like Samsung. Blue reminds you of the sky and the ocean.
Black gives a sense of high value, sophistication and luxury. People get easily attracted to anything that is black, e.g., black-dominant visuals or logos of Chanel and Nike
But don’t get too excited as too much black can create aggression in the minds of shoppers. Use it with moderation and see the magic.
White represents simplicity, purity, and also cleanliness. It is extremely popular in the healthcare sector, in the cleaning business, and also in tech businesses.
Red is not all about valentines. It is a colour of love, passion, and seduction. Coca-Cola is more popular than the world hello and it is all red. It is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.
Are you thinking of taking a break? What is the first thought that strikes your mind? A garden, mountain or a beach with palm trees. They all have colour green in common. Whenever an individual interacts with green, the sense of relaxation gives a green signal to go ahead with the product. Green is a colour of growth, sustainability and an open invitation to spend on luxuries like Land Rover.
Yellow is brightest of them all. It is a clear sign of sunshine that denotes optimism. Yellow also stands out among other colors, which makes a yellow brand identity creative and appealing.
How To Choose
Every colour brings with it its own perks that’s why it might get difficult to choose. But no worries we can save you the trouble with a couple of questions –
- What is the aim of your brand?
- Who are your target audience?
- What impression do you want to leave on the world?
Once you have answered these, your priority list will be ready to guide you towards picking the right colour for your brand that will play a vital role in your marketing strategy.
93% people believe that visual is the strongest influence (even if half of those are right) the color you choose for your brand justifies your 100% attention.