If you have not reviewed your website strategy for the last few years, you may have missed some of these opportunities:
● Customer acquisition and retention
● Growing revenue
● The art of communicating your brand
● Gathering data and intelligence
Platforms and technologies are constantly developing. Staying on older technologies may cause inefficiencies such as additional maintenance costs and a more extended deployment schedule, directly affecting your bottom line.
In this post, we will learn why your business might need a new website.
1. Your website looks and feels outdated
Give your web-savvy customers an idea of what your company offers through your website. It’s not just a minor issue when a website is outdated. You risk looking unprofessional or unreliable, excluding some customers, and even getting into legal trouble.
2. You have a high bounce rate
Ideally, you want people to find out more about your offerings on your site once they arrive. A hard-to-navigate old website will cause customers to seek alternatives. It would be best if you strived to create content that captures your visitors the moment they land on your website.
3. Your website has been around for over four years
The web design is constantly changing, and you should update your website to provide you with the latest and greatest functionality! A fresh design is what visitors to your site expect to see instead of feeling like they’re browsing the internet from the early 2000s.
4. Your website no longer represents your company
Is your company growing? Are you adding new services, products, and employees? If this is the case, your site probably no longer accurately represents your company. You should have a website that is in line with what you tell your clients. Unless it matches, it is time you need to make a new website.
5. Navigating your website is difficult
User expectations have developed along with the web. Nowadays, web users expect a pleasant, efficient experience. If you base your website menu and navigation on outdated best practices, you’re losing customers.
6. The website you have does not represent you 24/7
It’s time for a new website if your old one isn’t generating leads and making money while you sleep. Your website provides round-the-clock access to your target audience.
7. There is no social media integration on your site
Blogs and landing pages should contain social sharing buttons, and your homepage should provide a Twitter feed. It should be easy for people to share your content on social media.
8. There is a Flash component on your website
In this day and age, no developer creates a website using Flash anymore. You need to consider a new website if your current one runs on Flash.
9. Your website does not have a content management system
Static websites are a thing of the past. Current websites have a Content Management System (CMS) that allows you to edit and update your web content on the fly or schedule future updates.
10. You use a pre-designed template or theme
That template you downloaded isn’t exclusive to your company. Hundreds of thousands of other people are using the same template. A generic design doesn’t match your audience, content needs, or business goals as much as a custom-designed website.
Having a new website can bring tremendous benefits to your business. If the above ten points affect yours somehow, it might be time you redesigned or created a new website.